Job Description

Insomnia Cookies is more than just a cookie company – we are a late-night indulgence icon, delivering warm, delicious cookies (and more!) to satisfy cravings whenever they strike. With an ever-growing footprint and a dedicated fan base, Insomnia Cookies is on a mission to create crave-worthy experiences and memorable moments for every customer. If you’re passionate about driving innovation in the indulgence category, we’d love to have you join our cookie-loving family.

We are seeking a dynamic and visionary Vice President of Integrated Marketing to lead the development and execution of comprehensive marketing strategies that seamlessly blend retail, digital, partnership and experiential marketing. This role requires a strategic thinker with deep expertise in brand management, data-driven marketing, and team leadership to drive measurable business results. This position will report to the Chief Marketing Officer and will sit in our Philadelphia HQ 4 days/ week.

If you’re ready to lead the charge in making Insomnia Cookies the ultimate indulgence brand and creating crave-worthy experiences for millions, we want to hear from you. Let’s bake up something amazing together!

Sweet Position Perks :

• 4 day work week!! (yupp, we get every Friday off)

• A competitive base salary plus annual bonus compensation package

• A relocation package to assist in moving to the Greater Philadelphia area

• Eligibility for our Long-Term Incentive Program

• Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans

• 401K with contribution match

• 3 weeks paid vacation plus 2 paid Insomnia personal wellness days

• Relaxed, fun, come as you are office culture

• Free cookies, branded swag and so much more!

Job Responsibilities:

• Strategic Planning: Create and implement an integrated marketing strategy that aligns with Insomnia Cookies’ business goals and positions the brand as the ultimate late-night indulgence. Champion innovative approaches to engage our customers and drive brand growth.
• Brand Stewardship: Elevate Insomnia Cookies’ brand positioning, messaging, and visual identity to build emotional connections with our customers while reinforcing our status as a disruptor in the indulgence space.
• Customer Obsession: Infuse data-driven insights into marketing strategies to deeply understand our Insomniacs and keep them at the heart of everything we do.
• Cross-Channel Coordination: Seamlessly integrate campaigns across Insomnia’s owned channels (retail and digital), third-party platforms, partnerships, and experiential activations to deliver a cohesive, crave-worthy customer experience.
• Campaign Development: Oversee the creation of impactful marketing campaigns, ensuring alignment with target audience insights and business goals.
• Performance Metrics: Establish KPIs and analyze performance data to measure the success of marketing efforts, optimizing strategies for maximum ROI.
• Stakeholder Collaboration: Partner with sales, finance, product, and other departments to ensure alignment on goals, messaging, and execution.
• Agency, Budget Management: Oversee the marketing budget, allocating resources effectively to support key initiatives. Oversee external creative resources and media agency.
• Market Trends: Stay ahead of industry trends, cultural trends, emerging technologies, and competitor activities to inform marketing strategies.
• Collaboration: Partner with product, creative and communications to maintain and grow Insomnia Cookies disruptor status in the indulgence category.

Desired Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 15+ years of experience in marketing leadership roles, with a focus on integrated marketing.
• Proven track record of developing and executing successful cross-channel marketing strategies.
• Strong analytical skills with experience using data to inform decisions.
• Excellent leadership and communication skills, with the ability to influence and inspire teams.
• Expertise in digital marketing platforms, tools, and technologies.
• Experience managing significant marketing budgets and delivering ROI.

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