Job Description

Carolina PRG has partnered with a leading global technology solutions provider to identify a US Product Marketing Specialist. The company is seeking someone who can strengthen their brand presence, lead targeted marketing initiatives, and support strategic growth.

Key Responsibilities

• Design and implement targeted marketing campaigns to drive lead generation.
• Increase brand awareness across key industries.
• Manage social media content, including marketing and recruitment campaigns.
• Plan and coordinate trade shows, recruitment events, and training sessions in North America.
• Develop engaging marketing materials such as brochures, customer emails, videos, and banners.
• Support product positioning and messaging with technical and sales teams.
• Maintain alignment with global marketing strategy and branding guidelines.
• Collaborate with sales teams to ensure they have the necessary marketing tools and content.
• Assist with CRM reporting and data accuracy.
• Track marketing budgets and deliver monthly and quarterly reports on marketing activities and ROI.
• Contribute to the maintenance and accuracy of the company’s website and digital presence.
• Coordinate promotional activities for educational programs and events.

Quality & Compliance

• Ensure accuracy and consistency across all marketing materials.
• Follow internal processes and compliance requirements.
• Support health, safety, and environmental initiatives.

Travel

• Domestic and occasional international travel may be required, with advance notice provided when possible.

Education & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• Master’s degree or advanced certification in Marketing or Business is a plus.
• 3–5+ years of relevant marketing experience required

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