Job Description

Get to Know Us

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.

Get to Know This Role

At Sierra Nevada, our breweries are more than where we make great beer. They're destinations where people come to taste, learn, and experience our 45-year legacy of craft, quality, and community. We're hiring a Sr Manager of Brewery Experience & Hospitality to lead all guest-facing operations at our Chico, CA brewery. This leader will shape how visitors experience our taproom, restaurant, tours, retail shop, and on-site events. Ensuring every touchpoint reflects our values and delivers a memorable, premium experience. This role sits on the Marketing team and leads a large, diverse group of managers. We're looking for someone who blends hospitality intuition with brand storytelling, strong operational leadership, and a passion for creating exceptional guest experiences.

What's In It For You

We’re committed to our employees and work hard to prove it. For starters, we’re offering $118,918 to $185,511 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.

But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.

What You Will Do

• Partner cross-functionally with Marketing, Sales, Operations, HR, EHS&S, and Finance to deliver cohesive, premium experiences that bring our brand to life on-site. In doing so create a culture that fosters brand love, authentic customer service and premium service standards.
• Develop new and differentiating visitor experiences that grow traffic and increase time spent on-site.
• Champion the Sierra Nevada brand experience across all guest-facing operations — ensuring every interaction reflects our values of quality, integrity, people, community, and sustainability
• Shape the long-term vision for our breweries as flagship destinations that celebrates authentic craft, culture, and connection, blending business performance with guest satisfaction.
• Own financial performance across all guest-facing business units, including budgets, P&Ls, labor efficiency, and operational KPIs.
• Establish and monitor success metrics (guest traffic, revenue, satisfaction, labor utilization, and engagement) to drive continuous improvement.
• Ensure compliance with food safety, alcohol service, OSHA requirements, accessibility standards, and all regulatory and company policies in partnership with EHS.
• Elevate guest experience standards by developing and reinforcing consistent hospitality practices and SOPs across all touchpoints
• Drive innovation and efficiency by identifying operational gaps and implementing new systems or technologies that elevate service quality and profitability.
• Partner with Brand, Innovation, and Integrated Marketing to enhance storytelling, product launches, and the Friends of the Family loyalty program.
• Oversee guest relations and service recovery processes to ensure timely, thoughtful resolution that protects brand loyalty.
• Develop and mentor a strong bench of leaders across F&B, tours, retail, and onsite events; identify future talent needs and support succession planning.
• Create a culture of accountability, coaching, and continuous development that supports high performance and retention across all Brewery Experience teams.
• Lead annual strategic planning for Brewery Experience & Hospitality, aligning the sites priorities with enterprise-wide brand, commercial, and visitor-experience goals.
• Build and maintain local partnerships that deepen community ties and drive repeat visitation. Represent Sierra Nevada within the community, including tourism groups, local organizations, and events.
• Integrate sustainability principles into all guest-facing operations, from sourcing and waste reduction to tour storytelling and community partnerships.
• Oversee facility operations to ensure seamless flow between taproom, tours, retail, and events, creating a unified and premium guest experience.
• Partner with the Brewery Experience team across both locations to share best practices and drive consistency in hospitality standards.

Please Apply if You Have

• Bachelor's Degree in Hospitality, Business or related field or any combination of experience and or education from which comparable knowledge, skills and abilities have been achieved required
• 7 years Marketing and/or hospitality experience, in a guest-facing or destination environment required and
• 3 years People Leadership experience, including managing managers and large teams required and
• Experience overseeing P&Ls and driving financial performance in hospitality settings required and
• Strong background in guest services, onsite events, food and beverage, or retail operations required
• Ability to lead through influence, collaborate cross-functionally, and drive culture in a fast-paced environment.
• Skill in planning, prioritizing, and managing multiple initiatives at once.
• Comfort working with data, KPIs, and systems that support operational efficiency.
• A passion for hospitality, storytelling, and creating moments that turn visitors into lifelong consumers.
• High level understanding guest experience and food and beverage operations including materials, production, process, and outputs.
• Demonstrated leadership, coaching, and team development skills.
• Microsoft Office Skills, particularly, Powerpoint business cases, Excel spreadsheets, and power BI reporting
• Adaptable, flexible, and comfortable navigating change.

Additional Requirements to Consider Before Applying

• You must be at least 21 years of age to work for Sierra Nevada Brewing Co.
• Selected candidate must pass a pre-employment, post offer background check.
• Position is based out of our Chico, CA brewery

Before applying for this role, please review the full job description, including the physical demands and working environment:

** This position will remain open until filled; online applications will be reviewed weekly **

Sierra Nevada Brewing Co. is an Equal Opportunity Employer

Job Tags

Similar Jobs