Job Description
**Job Title: Specialist, Social Media Content Creation**
**Location: Remote**
**Initial Term: 12 months (January 2025 - January 2026); position expected to extend**
**Schedule: Monday - Friday, 35 Hours per Week**
**Travel: 10% (Initial onboarding/training in Solon, OH, with occasional travel as needed)**
**Application Note: Please include a link to your portfolio showcasing your expertise in TikTok content creation.**
**POSITION SUMMARY**
We are excited to welcome a dynamic and self-motivated individual to join our team as a Specialist in Social Media Content Creation. If you are passionate about crafting captivating video and static content for platforms such as TikTok and Instagram, this role is for you! The perfect candidate thrives both in front of and behind the camera, possesses strong graphic design skills, and is bursting with creativity. A love for the baking industry and an enthusiasm for embracing online trends are essential as we seek innovative ways to engage with Gen-Z and younger Millennial audiences.
**PRIMARY RESPONSIBILITIES**:
- **Social Listening**: Monitor multiple channels to spot relevant trends and create engaging content that resonates with our target audience.
- **Creative Ideation**: Develop and present fresh, innovative concepts for static designs and lo-fi lifestyle videos that align with our brand's strategy and vision.
- **Content Production**: Handle end-to-end content creation, including designing, producing, editing, and copywriting for all posts on TikTok and Instagram.
- **On-Camera Engagement**: Serve as on-camera talent when needed, infusing energy and enthusiasm into every piece of content.
- **Performance Analysis**: Track and analyze content engagement metrics, providing insights and optimization strategies to enhance our reach and followers.
- **Trend Awareness**: Stay abreast of the latest trends in short-form content to ensure our material remains relevant and appealing.
- **Collaborative Spirit**: Foster a culture of collaboration by sharing social media ideas and working closely with the Community Manager and brand teams to execute engaging strategies.
**QUALIFICATIONS AND SKILLS**:
- 1-3 years of experience in content creation and/or social media management for a brand or organization.
- Strong content creation abilities that reflect the brand's voice and strategy.
- A creative thinker with a solid grasp of cultural trends.
- Proficiency in Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, and a solid understanding of social media platforms, particularly Instagram and TikTok.
- Ability to distill data into actionable insights to inform content creation.
- Exceptional communication skills, both written and verbal.
- Experience juggling multiple projects, with a knack for self-direction and teamwork.
- An innate interest in baking, along with familiarity with basic baking techniques.
**PREFERRED EXPERIENCE**:
- Bachelor's Degree (preferred, but not required).
- Familiarity with social listening and publishing tools.
- Previous experience working with prominent brands and partner agencies.
**COMPENSATION AND BENEFITS**:
- Competitive hourly rate up to $43.50 + Overtime
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Disability insurance
If you are ready to unleash your creativity and be part of an exciting journey in the world of social media content creation, we encourage you to apply!
Employment Type: Full-Time
Salary: $ 43.00 44.00 Per Hour
Job Tags
Hourly pay, Full time, Monday to Friday,