Job Description

Company Overview 

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide. 

From luxury travel to fitness and wellness, our portfolio is growing fast: 

• NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style 
• FLO Pilates — the world's leading Pilates brand, bringing the practice into homes and wardrobes everywhere 
• REDGE Fit — a new standard in at-home strength training, making performance accessible to all 

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide , we've proven what's possible in just a few years. But we're only at the beginning—this is a chance to shape brands that will define the next decade.

What They'll Do

● Run day-to-day organic social across TikTok, Instagram, and Facebook for Nobl and Flo.

● Concept, film, edit, and post content directly — no external agency .

● Create trending videos using CapCut, TikTok tools, and mobile-first editing .

● Capture behind-the-scenes (BTS) content at the Miami office and warehouse — product prep, team moments, packaging, day-in-the-life, etc.

● Go live from the office or warehouse for product demos, launch days, and Q&As.

● Maintain a consistent posting cadence of 5–8 high-quality posts per week per brand .

● Tie trends and cultural moments to brand stories, events, and promo periods .

● Track performance weekly and optimize what resonates.

● Collaborate closely with the VP of Creative and internal creator to align content themes with brand direction.

● Act as the on-camera personality or film others for trend-driven content.

● Use social insights and inbound engagement to suggest potential brand, creator, or influencer partnerships — feeding strategic opportunities to the Partnerships team for execution.

What “Great” Looks Like (KPIs)

● 5–8 high-quality posts per week per brand , on schedule.

● Month-over-month growth in followers, views, and engagement.

● Consistent viral or high-performing posts that drive awareness and clicks.

● Increase in CTR and traffic from social to brand sites.

● High-quality BTS content capturing key brand and team moments.

● Regular flow of relevant partnership opportunities identified through social engagement.

Must-Haves

● 2+ years managing social media for consumer or DTC brands .

● Proven ability to film, edit, and post directly (hands-on creator).

● Deep understanding of TikTok, Instagram, and Facebook trends.

● Skilled with CapCut and native platform editing tools.

● Confident and creative on camera; can ideate and test content fast.

● Obsessed with culture, trends, and storytelling that sells.

● Thrives in fast-paced environments; can execute independently.

Nice-to-Haves

● Experience producing or hosting livestreams .

● Familiarity with analytics tools (Meta Suite, TikTok Analytics).

● Basic experience repurposing paid creative into organic hooks.

● Interest in travel, lifestyle, or fitness categories.

● Understanding of creator/influencer partnerships and how social can drive brand collabs.

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