Job Description

Point B Communications, an independent branding & advertising agency in Chicago’s West Loop neighborhood, is searching for an art director to join its growing creative department.

Who We Are

Point B is a full-service, mid-sized branding and advertising agency with over 50 years of experience moving people from point a to point b. Though much has changed since we first opened our doors in 1974, moving people remains our core competency and our passion - moving them to diverse geographies, attractions, and experiences. Emotionally, virtually, and physically.

Along the way, we’ve learned a thing or two about what motivates people – and what doesn’t. We believe that perfection is the enemy of progress, and that going faster always means going together.

We help our clients figure out their true objectives - and then map the journey to achieve them. To move people to buy, to dine, to relax, to book, to change, to stay, and to experience - the key is curiosity. Curiosity to research, listen, and understand.

Our industry-leading strategic, digital, and creative expertise finds the spark that drives people from point a to point b.

The Senior Copywriter Role

The person who always knows what to say. The best storyteller at the table. A dynamic thinker, a masterful writer, and a creative leader. The right fit for our senior copywriter role will have deep experience in crafting and maintaining differing brand voices and advertising concepts for a variety of industry clients. They will play a cornerstone part in developing brand personalities and campaign concepts from the ground up, working with other copywriters, art directors, and strategists to build creative ideas into compelling, informative communications ready for the real world.

Our senior copywriter will be a primary creative contributor, a mentor to junior creatives, and will also roll up their sleeves and word-smith longform copy that works. Unafraid to weather any brainstorm while remembering to dot their i’s and cross their t’s. They will be active in all phases of the copywriting process for multiple clients, so adaptability and context-switching are key.

The senior copywriter will report to the agency creative director, and should also be comfortable providing guidance to junior team members.

Job Functions:

DAILY TASKS:

• Develops high-level brand personalities and campaign concept ideas in a collaborative, brainstorm-first creative team environment
• Builds and rolls out appropriate and compelling brand voices in a variety of deliverable types such as: direct mail, email, printed collateral, websites, video scripting, etc.
• Key contributor in creative brainstorms
• Collaborates with creative director and director of strategy to ensure all creative copy is on-brand and strategically aligned
• Mentors junior creatives
• Displays keen attention-to-detail and is skilled at gathering, organizing, and understanding information from multiple sources
• Skillfully adheres to writing best practices as they relate to word count, SEO, etc.
• Communicates with client leaders and creative resource manager to understand project goals, schedules, and budgets
• Estimates hours on assigned project work

OTHER SKILLS:

• GSuite Proficiency
• Microsoft Office Proficiency
• Apple Proficiency
• Working knowledge of editing copy in Adobe CC applications (welcome, but not required)

Qualifications & Next Steps:

• Bachelor’s degree (or higher) in related discipline
• 7-10 years of experience in a creative team setting (agency preferred)
• Please send your resume and work samples for consideration, you will be responding to Taylor
• Qualified applicants will be asked to interview via video chat or in-person depending on preference

Benefits:

Along with our high-spirited office environment, the always available beer fridge and frequent company outings, Point B is proud to offer the following benefits:

• Paid time off
• 401K plan with company match
• Top tier medical Insurance
• Dental insurance
• Life insurance
• Transit program
• Hybrid remote office, WFH Mondays, Wednesdays and Fridays
• 1⁄2 day summer Fridays
• The week off between Christmas and New Year’s
• Booming Fulton Market location
• Close to Metra, El , and expressway
• Bright, newly finished office
• Free on-site gym
• Continuing education benefits

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