Job Description

Job Description:

We are seeking a skilled and results-driven Paid Search Specialist with a minimum of 2 years of hands-on experience managing paid search campaigns. The ideal candidate will have a proven track record of executing, optimizing, and scaling campaigns across platforms such as Google Ads, Bing Ads, Facebook, and Instagram.

Key Responsibilities:

• Strategize, implement, and manage paid search campaigns, ensuring alignment with business objectives.
• Conduct thorough keyword research, ad copy creation, and A/B testing to maximize ROI.
• Monitor daily performance metrics to identify opportunities for optimization and scaling.
• Manage budgets effectively, ensuring campaigns remain within spend limits while driving results.
• Analyze data and generate reports to provide actionable insights and recommendations for stakeholders.
• Stay up-to-date with platform updates, trends, and industry best practices in paid search and social advertising.
• Collaborate with cross-functional teams, including creative and content, to ensure cohesive messaging across campaigns.

Qualifications:

• Minimum of 2 years’ hands-on experience managing Google Ads, Bing Ads, Facebook, and Instagram campaigns.
• Proficiency in using analytics tools such as Google Analytics and Facebook Ads Manager for campaign tracking and reporting.
• Strong understanding of PPC strategies, bid management, and optimization techniques.
• Experience with A/B testing and data-driven decision-making.
• Excellent written and verbal communication skills.
• Certification in Google Ads or Facebook Advertising (preferred, but not required).

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