Job Description

Company: Bold Entity

Location: Dallas, TX / Remote Hybrid (Because even marketing geniuses need pants-optional Fridays)

Employment Type: Full-Time (40 hours of pure industrial marketing mayhem)

Experience Level: 3–5 years (You’ve survived the marketing trenches and lived to tell the tale)

About the Role

We’re Bold Entity, a strategic marketing agency that turns Grit into Growth for Industrial Companies ™ . We’re looking for a Marketing Specialist who genuinely excels in understanding hydraulic pumps, industrial adhesives, and construction sites.

You’ll craft multi-channel campaigns that make procurement managers and facility managers open emails—and maybe even make engineers admit that marketing might not be completely useless. If you can make a forklift look like the hottest thing since sliced bread and turn a conveyor belt into a conversion machine, we want to talk to you.

Key Responsibilities
Campaign Strategy & Execution

• Transform boring industrial products into marketing gold across digital, email, print, and video
• Master the 18-month sales cycle (because in industrial marketing, patience isn’t just a virtue—it’s survival)
• Juggle small to large budgets like a financial circus performer
• Collaborate with team members, freelancers, and clients to make magic happen
• Manage timelines, prioritize across 15–30 client projects, and keep the wheels turning without dropping a wrench

Content Marketing & Thought Leadership

• Write content that makes industrial pros actually read it (yes, it's possible!)
• Develop case studies, newsletters, blog posts, video scripts, and white papers that don’t cure insomnia
• Translate technical jargon into human language without losing your sanity—or the engineers’ respect
• Become the Shakespeare of steel, the Hemingway of hydraulics.
  

Digital Marketing & Lead Generation

• Create LinkedIn and Meta ads that resonate with even the most skeptical industrial buyers
• Optimize landing pages that convert better than a revival tent preacher
• Execute ABM strategies so targeted they make snipers jealous
• Collaborate with SEO strategists to improve web visibility and organic reach
• Generate leads that actually turn into customers (shocking concept, we know)

Analytics & Performance Optimization

• Analyze campaign performance and solve the mystery of “Why didn’t this campaign work?”
• Present insights that clients actually want to read (instead of using as doorstops)
• A/B test everything—because assumptions are the enemy of awesome results
• Stay ahead of marketing and industry trends before they become yesterday’s news

Client Collaboration

• Lead strategy meetings and earn client trust as a marketing authority
• Maintain consistent communication with clients, translating their goals into actionable tactics
• Support client onboarding and campaign launches with confidence
• Educate and advise clients on best practices for marketing in complex industrial sectors

Required Qualifications
Experience & Education

• Bachelor's degree in Marketing, Communications, Engineering, or “I Survived College”
• 3–5 years of B2B marketing experience (agency or in-house with multi-hat juggling skills)
• Proven track record of ROI-focused campaigns and budget stewardship
• Understanding of industrial or long-cycle B2B sales processes

Technical Skills

• HubSpot/Marketo/Pardot mastery (pick your poison)
• Google Analytics ninja status
• Google Ads know-how and a comfort level with PPC strategy
• Campaign management in LinkedIn and Meta
• Project management tools like Asana, Monday.com, or ClickUp
• Data analysis chops and a basic working knowledge of HTML/CSS

Industry Knowledge

• You know that “big machines go brrr” is just the beginning
• Familiarity with trade publications, regulatory trends, and industrial buyer behavior
• Ability to write and market within compliance parameters (OSHA, ISO, etc.)

Preferred Qualifications

• Prior agency experience or demonstrable multi-hat experience
• ABM certification (you're basically a marketing sniper)
• Google/HubSpot/LinkedIn certifications (collect them all!)
• Enough knowledge to speak to engineers with ease
• Trade show survival skills—you can work a booth for 8 hours and still smile.

Work Environment

• Hybrid work model: Office for collaboration, home for deep focus, and pajama pants
• Modern Dallas office with great coffee and better conversations
• Collaborative, curious, and fun team
• Open culture that values innovation, respect, and a good meme

P.S. If you made it this far, you're already ahead of 73% of applicants who stopped reading after "industrial marketing." Welcome to the club.

Job Tags

Full time, Freelance,

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