Marketing Specialist Job at Kelly Products, Inc., Covington, GA

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  • Kelly Products, Inc.
  • Covington, GA

Job Description

Kelly Products is searching for a marketing specialist for its business services division. The ideal candidate for this position is an intentional communicator, able to work in a fast-paced environment and analyze data to make strategic recommendations. The marketing specialist will collaborate with sales, finance, and operations team members to execute the marketing plans.

Marketing Specialist responsibilities

  • Perform regular market research including competitor and market positioning
  • Evaluate end-to-end customer experience across multiple channels and touchpoints
  • Develop & manage marketing plans and promotional messaging for services & products
  • Work closely with sales on lead gen and management strategies (HubSpot)
  • Work closely with the creative director to manage creative projects
  • Create and edit brand content, including blog posts, press releases, case studies, white papers, executive bios, website copy, social media content, advertisements and other marketing materials
  • Manage projects with contracted agencies (PPC, SEO, Sales enablement, etc)
  • Assist in development of social media strategy
  • Assist with development of email marketing campaigns
  • Assist in maintaining company websites
  • Report on marketing initiatives and project metrics, as well as to brainstorm fresh strategies

Marketing Specialist qualifications and skills

3+ year’s relevant experience in marketing

  • Ideal candidates will have experience in the following areas: marketing, communications, social media, promotions planning, content strategy
  • Preferred experience with HubSpot or similar CRM tools
  • Excellent understanding of digital marketing with demonstrated success executing digital channel strategies
  • Exceptional written and oral communication skills
  • Excellent organizational and project management skills

Ability to work independently and within a team structure

Job Tags

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