Job Description

Job Overview:

Nexiya, Inc. is a leading staffing and utility planning services firm that specializes in providing innovative solutions to the utilities sectors. With a commitment to excellence, we are looking for an ambitious and results-driven Marketing Manager to join our team. The ideal candidate will have extensive experience in developing, executing, and managing marketing strategies that drive sales growth and elevate brand presence.

This role reports to Nexiya’s leadership and will play an integral part in strengthening our brand presence, elevating our voice in the market, and helping us connect with the right clients and partners. Nexiya is a Women’s Business Enterprise (WBE) that embraces diversity and inclusion in all aspects of business along with the core values of honesty, integrity, loyalty and commitment. Join Nexiya today to become part of an elite team of experts in the utility industry.

Roles and Responsibilities:

• Develop and implement effective marketing strategies to drive sales, enhance Nexiya’s brand visibility, and increase market share in the utilities industries
• Lead the preparation and submission of high-quality, compelling responses to Requests for Proposals (RFPs) to secure new business opportunities
• Recruit, train, and manage a high-performing sales team. Provide ongoing mentorship and coaching to help the team achieve their targets and drive company growth
• Plan, execute, and optimize marketing campaigns across digital, print, and event-based channels. Monitor performance metrics and adjust tactics to maximize ROI
• Conduct in-depth market research to analyze customer needs, competitor activities, and industry trends. Use insights to guide marketing strategies and identify new business opportunities
• Work closely with sales, operations, and other departments to ensure alignment between marketing initiatives and business goals
• Oversee the creation of engaging and high-quality content, including website copy, social media posts, blog articles, and promotional materials
• Track and analyze the effectiveness of marketing campaigns, producing regular reports on key performance indicators (KPIs) and adjusting strategies as needed to optimize results
• Manage the planning and execution of industry events, conferences, and trade shows to increase brand exposure and generate new business leads
• Support the creation and development of marketing materials with compelling, clear, and concise written communication
• Create and manage content for social media, company website, newsletters, email campaigns, and website updates
• Write and submit press releases, articles, and other media features that highlight Nexiya’s work
• Analyze marketing performance metrics and optimize strategies to improve engagement and reach
• Stay updated on industry trends and competitors to identify opportunities for growth

Education/Experience Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• Minimum of 5 years of experience in marketing management, ideally within B2B services, with a strong understanding of the staffing, telecom, or utilities sectors
• Proven ability to manage and lead cross-functional teams, particularly in sales and marketing.
• Extensive experience with RFPs and responding to large-scale proposals
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, email marketing, and paid advertising
• Exceptional communication skills, both written and verbal, with a keen ability to engage and persuade audiences
• Highly organized with a strong attention to detail and the ability to manage multiple projects simultaneously
• Proficiency in marketing automation tools, CRM platforms, and analytics tools (Google Analytics, HubSpot, etc.)
• Ability to analyze data, extract insights, and make data-driven decisions to improve campaign performance
• Must be able to work remotely or in the office

Preferred Skills:

• Experience in leading and executing rebranding initiatives or brand awareness campaigns
• Knowledge of the utilities, staffing industries

Benefits:

Nexiya provides a comprehensive total benefit package that extends beyond the basic salary offering. Company benefits include:

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K and Match
• Vacation
• Sick Leave
• Paid Holidays
• Phone & Internet Reimbursement

Pay Range:

Min: $63K /Year

Max: $104K/Year

Could be hired at a Senior Level based on experience:

Min: $104K/Year

Max: $135K/Year

Nexiya is dedicated to maintaining equitable and competitive compensation for our employees. Initial salary offerings may differ, taking into consideration factors such as pertinent experience, qualifications, and educational background.

Nexiya, Inc. proudly provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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