Job Description

Onward is partnering with a FinTech Company to hire a Marketing Manager.

The ideal candidate will be responsible for creating and executing a full lifecycle marketing strategy. You will lead marketing campaigns, evaluate performance metrics, and collaborating with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

This is a full time contract opportunity that will be worked hybrid remote / on-site in the SLC area.

Requirements:

• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale.
• Strong analytical skills with experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

Nice to have:

MBA or other advanced degrees

Previous finance, tech, and insurance industry experience

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