Job Description

Requirement Title: Marketing Associate

Location: OH - Solon

Contract: 6 months

Description:

Work Schedule: Monday- Friday, 8:30am-5p EST

Work Location: Solon, Ohio / Tuesday – Thursday must be in the office, option for remote work on Mondays and Fridays

POSITION SUMMARY:

The Marketing Associate will support the growth of the client's business in Out-of-Home with development of marketing objectives, go-to-market strategy, and tactical execution. They will focus on executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution, and sales support. They will manage daily activities relevant to the success of the categories and brands.

RESPONSIBILITIES:

• Execute B2B business and marketing strategy for Nestlé Professional Solutions (NPS) Grab & Go business, including:

• Develop and execute day-to-day tactical Product Marketing plans for the brands.

• Execute communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.

• Manage NP Hot Pockets portfolio including product innovation and renovation project management, digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets).

• Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.

• Partner with external agency on marketing strategy, asset development and marketing tactical execution.

• Support of marketing budget management to align with business objectives and deliver clear ROI.

• Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution.

• Assess e-commerce opportunities and align with NP digital team on executing solutions.

• Sales Execution and Support

• Collaborating with commercial development and sales operations to identify challenges and opportunities and developing plans to drive positive results.

• Coordinate with sales operations team on lead generation process including follow-up, communication with leads, ensuring end-to-end ROI.

• Developing brand messaging, training, and tools for sales to drive internal clarity and commitment. Updating Grab & Go sales tools (brochure, sell sheets, etc.) to reflect up-to-date insights, retail brand guidelines, target demographic data.

• Perform other duties as assigned.

REQUIREMENTS:

• MBA degree preferred, BA or equivalent experience required.

• Ability to effectively communicate with all levels of the organization and cross functional teams.

• Highly organized showing attention to detail and with a proven ability for multi-project management

• Highly motivated self-starter with a bias for action and focused on driving business results.

EXPERIENCE:

• Minimum 5 years marketing experience required.

• 2 years of experience in foodservice sales/marketing or equivalent preferred

• Strong quantitative skills and ability to analyze sales data and marketing metrics

• Successful end-to-end project management (strategy to execution) experience required

• New product development and launch experience preferred.

• Experience in interpreting market, operator, and consumer insights to drive business and communications.

• External agency management a plus

• Digital Marketing experience a plus

SKILLS:

• Software: MS Office (Excel, Word, PowerPoint) and Teams

• • Strong conceptual skills and ability to translate complex business proposals into action.

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