Job Description

Position Title: Director of Marketing

Location: Atlanta, GA (In-Office, Full-Time)

Reports to: CEO & COO

This is an on-site position based in Atlanta, GA, requiring physical presence 5 days per week. It offers competitive compensation and significant opportunities for professional growth.

Company Overview:

SWTHZ ( is the fastest growing multi-unit brand in wellness, with 50+ open locations and nearly 100 additional openings in 2025. SWTHZ is the leading luxury boutique contrast therapy studio focused on accelerating the adoption of deliberate exposure to heat and cold globally, through private suites equipped with infrared sauna, cold plunge and vitamin C-Shower. With 400+ franchise licenses sold, and rapid international expansion approaching, SWTHZ is determined to redefine wellness and is on the hunt for the best talent to achieve its vision

The Role:

As the Director of Marketing, you are to develop and execute marketing strategies that drive customer acquisition, brand awareness, and franchise expansion. You will be responsible for leading a high-performing marketing team, optimizing digital and traditional marketing channels, and ensuring SWTHZ is recognized as a leader in the wellness space.

Key Responsibilities:

• Performance Marketing: Lead paid media, SEO, email, and social strategies to drive customer acquisition and maximize ROI.
• Brand Strategy & Storytelling: Build a compelling, wellness-focused brand identity that resonates with customers and franchise partners.
• Data & Analytics: Monitor key marketing KPIs (CAC, LTV, conversion rates) and continuously optimize based on performance data.
• Leadership & Team Building: Recruit, develop, and lead a best-in-class marketing team.
• Partnerships & PR: Manage strategic partnerships, sponsorships, and earned media to expand brand reach.
• Local & National Marketing: Implement scalable marketing strategies that support local franchisees while maintaining brand consistency.
• Oversee and amplify our influencer program (UGC and expand localized content)
• Support your content team to establish a robust content pipeline, ensuring a consistent flow of fresh and impactful material across all channels
• Franchise Growth Marketing: Develop and execute strategies that attract and convert potential franchisees.

What We Are Looking For:

• 4+ years of marketing leadership experience in a franchise, fitness, or high-growth consumer brand.
• Proven experience in multi-unit franchise marketing and B2B franchisee recruitment strategies.
• Strong digital marketing expertise in paid media, social, SEO, and email marketing.
• Deep understanding of customer acquisition, performance marketing, and marketing analytics.
• Creative mindset with the ability to craft compelling brand stories that reinforce SWTHZ as the center of wellness.
• Strong leadership skills with a track record of building and leading high-performance marketing teams.
• Passion for fitness, wellness, and lifestyle brands.

Why Join SWTHZ?

• Be part of a brand at the forefront of the wellness movement.
• Opportunity to shape the marketing vision and build something from the ground up.
• Collaborative, entrepreneurial culture where bold ideas are encouraged.
• Competitive salary, benefits, and potential for long-term growth with the company.

Benefits:

• Paid Time Off
• Comprehensive benefits package including health, dental, and vision insurance.
• Wellness benefits, including complimentary SweatHouz services.
• Opportunities for career growth as SweatHouz expands nationwide.
• This position is eligible for equity

Salary Range: $130-160k+ annually

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