Job Description

Digital Marketing Specialist - SEO & PPC

Own Campaigns. Drive Results. Work With Leaders Who Understand the Game.

We are a marketing team that supports multiple companies, including a national franchise brand. We scale our clients without bloated agencies or wasted spending — and now we’re looking for someone who can help us sharpen and scale our clients even faster through smart, hands-on execution.

This is a digital marketing role focused on paid ads and SEO. If you love turning data into action, testing ideas, building out campaigns, and driving real results — this is your lane.

You’ll work directly with our in-house team and our clients’ leadership to build campaigns, optimize performance, and grow lead flow across brands. This role isn’t about checking boxes or reporting impressions. It’s about knowing what works — and having the skills to make it happen.

What You’ll Be Doing

You’ll own and execute key pieces of our digital strategy — especially around search marketing and search performance. Expect to be in the weeds, in the data, and in the driver’s seat. You’ll also coordinate with contractors and creatives to get great work out the door.

• Create, manage, and optimize Google Ads and other PPC campaigns
• Execute A/B tests and dial in conversion strategies
• Collaborate on ad creative and messaging
• Conduct SEO audits and implement technical/content fixes
• Own keyword research, site structure, and content guidance
• Track attribution and lead flow across web assets
• Build dashboards and performance reports for clients (Looker Studio, GA4, Google Search Console, etc.)
• Manage local listings and reputation (Google Business, Yelp, etc.)
• Update and maintain websites (WordPress, Webflow, Wix, etc.)
• Stay on top of trends, tools, and best practice
• Continuously learn and apply the latest news and best practices in AI and voice search to enhance our strategies and stay ahead of the competition.

Work Location

This is a hybrid role based in Frisco, TX. You’ll work remotely most of the time with occasional in-person time for planning, collaboration, or strategy sprints. If you prefer more office time, we can accommodate that as well.

What We’re Looking For

• You know how to build and optimize campaigns
• You care about results, not just activity
• You thrive on clear data and clean dashboards
• You write, edit, and think with a conversion mindset
• You’re collaborative but comfortable owning your lane
• You’ve worked across a variety of platforms, tools, and CMSs
• You want a role where you can grow, contribute, and be heard

*Degrees don’t matter to us. Results, capability, and attitude do.*

Why This Role Is Unique

• You’ll work directly with leadership who value and understand marketing
• You’ll see the impact of your work immediately — no red tape
• You’ll have room to test, scale, and own your performance
• You’ll help shape the future of digital marketing across multiple brands

Current Projects in Motion

• Website redesigns and maintenance (SEO, structure, conversion optimization)
• Local and national PPC strategy
• Reporting and lead attribution builds
• Listing and reputation management
• Ad creative refreshes and testing strategy

If you’re a doer who’s obsessed with improving, speeding up, and making things more effective, we’d love to meet you. Apply now, and let’s talk.

IMPORTANT: To be considered for this position, you must submit links or documentation that support your campaign and reporting expertise. We want to see a sampling of the types of reports you have generated for your clients! Dynamic reporting, using tools like Google Looker, will be prioritized.

P.S. If you’re serious, come ready to walk us through campaigns you’ve built — what you tried, what worked, and what you’d do differently.

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