Job Description

Position Summary

You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Your primary goal is to increase both client and KG’s digital footprint, brand awareness and engagement in all things digital.

The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have experience with HubSpot including with updating web sites, adding pages/blogs, content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.

You will be asked to perform the following on a daily basis:

• Work closely with account management and content teams on digital strategy
• Report and analyze all client digital activities and make recommendations for improvement
• Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available

This position is in-office at our Hartland, WI location.

Responsibilities

• Maintain client web sites in HubSpot including landing pages, blog posts, loading new content and coordinating new site development projects with external partners
• Analyze web traffic and reporting via HubSpot and Google Analytics
• SEO keyword/phrase research, review and recommendations including competitive analysis
• On-going review, analysis and reporting of SEO activities and SERPs
• Evaluate and recommend web engagement strategies and tactics
• Maintain, optimize and update client social media profiles
• Manage and execute client social media activities including building and executing posts, reporting and analysis, copywriting and asset creation as needed
• Manage and execute client email blasts including list management, A/B testing, reporting and analysis, copywriting and asset creation as needed
• Research, coordinate and execute SEM and paid social opportunities
• Attend events such as HubSpot’s Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute, amongst others
• Attend various packaging trade shows as needed
• Participate in client calls and meetings as needed

Requirements

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