Job Description
Job Overview:
The Digital Marketing Manager - PT will work directly with the VP of Marketing & Sustainability and the Global Marketing Director. This individual contributor role is responsible for supporting the development and execution of our digital marketing strategies. The successful candidate will implement digital marketing campaigns, analyze digital marketing performance, conduct keyword research, and monitor paid media campaigns across various platforms such as Google and LinkedIn.
Key Responsibilities:
- Develop paid search, display, and social advertising campaigns & re-marketing campaigns that support awareness and lead generation goals and maximize ROI
- Recommend an effective SEO strategy that increases targeted, organic traffic to our websites and blogs.
- Continually optimize PPC campaigns by updating keywords, ads and landing pages while suggesting improvements to website performance
- Provide weekly/ monthly/ quarterly reports with analysis of KPI dashboard strengths and opportunities
- Provide input to preparation of annual digital marketing budget
- Maintain a consistent brand voice and presence across all digital marketing campaigns
- Administer marketing automation and CRM Platform, train users, upload data, create workflows, and manage requests for customizations
- Program email communications and design email campaigns – familiarity with how to track leads via salesforce.com or other CRM tools and develop nurture campaigns within a marketing automation platform like Pardot or Marketing Cloud.
- Support strategic and tactical approaches to Lead Generation: Develop and implement strategies to generate and nurture leads, ensuring a steady flow of qualified leads to the sales team.
- Work with Global Marketing Director to ensure website content is current, relevant and engaging to the target audience. This includes text, images, videos, and blog posts, ensuring all content is SEO-optimized and aligns with the brand’s voice and messaging strategy.
- Use analytical tools to track website performance metrics such as traffic, bounce rate, conversion rate, and user behavior insights. Use this data to make informed decisions on content, design, and strategy adjustments.
- Manage social media channels, develop strategy, design and schedule posts, work with the business to create calendar that includes frequency and content, track analytics .
- Design aptitude: Ability to create images using templates and able to optimize content using templates for campaigns, social posts and to support events. Using tools like Canva, other as defined.
Critical Success Factors:
- Demonstrated ability to work in a fast-paced, dynamic environment, managing multiple projects at a time.
- Results-oriented, with a very strong self-drive and work ethic and commitment to excellence.
- Analytical and outcomes-based mindset; continually seeking to optimize results.
- Strong communication skills internally as well as externally
Preferred Skills and Experience:
- At least 5 years of experience in digital marketing.
- Proficiency with Salesforce, Pardot (or other marketing automation platform), Google Analytics. LinkedIn and paid advertising platforms.
- Experience with social media scheduling programs such as HootSuite, Sprout Social or similar.
- Familiarity with SEO and paid digital marketing channels and tactics
- Familiarity with CRM integrations and data management best practices.
- Ability to take direction from senior colleagues and execute on campaigns.
- Knowledge of online marketing strategies and tools, including social media and email marketing best practices.
- Strong project management skills.
- Strong attention to detail, accuracy, and execute timely results.
- Excellent verbal and written communication skills.
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