Job Description

Who we are:  

Founded in 2009, GBI () is a rapidly growing fintech company, building groundbreaking technology at the intersection of alternative assets, including precious metals. Our software is already deeply integrated into the world’s top wealth managers and powers retail applications around the globe. 

GBI’s core platform currently allows clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over-the-counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships. 

GBI is expanding its mission to include other alternative investment classes, both traditional (e.g., private markets, private credit, etc.) and new form (e.g., NFTs, wine, etc.). For this we need to have the best team on the planet focused on the most impactful solutions, this is where you come in! 

Who we are looking for:  

We are seeking a copywriter to support direct-to-consumer marketing for our precious metals and media brands: hardassetsalliance.com, wealthion.com, and goldsilver.com.

You’ll be a key contributor to our highly-motivated marketing and media team. And develop the core creative and messaging for multiple established franchises with reach of over 1.5 million subscribers and nearly 100 million YouTube views (and counting)… as well as have the opportunity to get in on the ground floor of scaling new franchises and products. 

Your day-to-day will never be ordinary or uninspired. You’ll have a constant stream of copy projects with media, marketing, and design teams to help support your ideas.

You’ll write copy across all channels: paid ad campaigns, lead-gen funnels, email drip series, dedicated promos, automated conversion funnels, mobile apps/SMS, long-form video and docu-series, and more. 

As a direct-to-consumer business, our ideal copywriter candidate revels in direct response with one caveat – each measurable action builds on itself until the day it earns the sale (or repeat customer). Our businesses typically have longer sales cycles by consumer standards – with the need to hold customer’s hands through application, funding, and trading – so much of our copy involves educating, appealing to hot button emotions at times, appealing to logic and reason at others, but ultimately nurturing what will turn into a lasting relationship. Our customers typically stay with us for many years (Read: high-touch messaging for high-net worth customers.) 

To be considered, you must be: 

• Intensely curious and not afraid to research 
• Empathetic and understanding of customers’ motivations and needs
• An excellent writer and a good communicator overall 
• Extremely self-motivated with a high attention to detail and well organized 
• Very comfortable with data-driven decisions and “scientific marketing” 
• Financially literate and able to communicate complex subjects succinctly
• Comfortable and suited to working on multiple projects concurrently 
• Experienced in writing direct response copy across many acquisition channels (2-5 years), focus on financial products/services/publications preferred.

What you’ll get:  

• Opportunity for career growth in a rapidly growing financial media/products company as well as professional development 
• Ability to work hybrid/remotely 
• Direct influence on the course of the business and day-to-day operations 
• Competitive salary and benefits including bonus plan, medical and dental insurance, 401k match, and more.
• Unlimited paid time off (PTO) 

GBI is headquartered in Midtown East, New York, NY. This position is available hybrid or remote. Salary range for this position is $75,000 to $110,000, depending on experience.

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