Content Creator Job at Truscott Rossman, Grand Rapids, MI

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  • Truscott Rossman
  • Grand Rapids, MI

Job Description

Content Creator  

Truscott Rossman is looking for a dynamic Content Creator who thrives at the intersection of storytelling and digital innovation. This role is all about crafting compelling, high-impact content that resonates across platforms—video, audio, and written—while embracing new tools and trends to keep our clients ahead of the curve. 

Key Responsibilities  

Video & Motion Content:  

  • Plan, shoot, and edit engaging video content for diverse platforms, from high-production storytelling to agile, social-first formats (e.g., Reels, TikTok, YouTube Shorts). 
  • Adapt content for different audiences and mediums, ensuring platform-native optimization and strong visual storytelling. 
  • Experiment AI-driven video tools to enhance content quality and efficiency. 
  • Proficient in Adobe Premiere Pro, After Effects, and emerging video creation tools. 
  • Stay ahead of video trends, including vertical video, AI-powered editing, and interactive media. 

Audio & Podcasting:  

  • Record and produce high-quality audio content, from branded podcasts to short-form voice content (e.g., LinkedIn voice posts, social audio clips). 
  • Integrate music, sound design, and voice-over elements to elevate storytelling. 
  • Explore AI-driven audio tools to enhance production efficiency. 

Written & Digital Content:  

  • Write and edit articles, blogs, scripts, and copy that inform, engage, and drive action. 
  • Leverage AI tools while maintaining authenticity and brand voice. 
  • Collaborate with colleagues to create cohesive, multi-platform content campaigns. 
  • Stay current on SEO, digital storytelling, and content distribution strategies. 

Qualifications:  

  • Strong storytelling skills with the ability to craft content that connects and converts. 
  • Experience in video production, digital writing, and social media content creation —from strategy to execution. 
  • Proficiency in Adobe Creative Suite, AI-driven content tools, and platform-native editing apps (CapCut, Descript, Canva, etc.). 
  • Ability to manage multiple projects in a fast-paced environment while staying ahead of emerging trends. 
  • A passion for experimentation, innovation, and pushing creative boundaries. 

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