Job Description

LaSalle Network is seeking a strategic and creative Brand Marketing Manager to lead brand development, packaging innovation, and multi-channel marketing campaigns for a growing CPG company. This role will play a pivotal part in shaping the brand's identity, driving consumer engagement, and ensuring consistency across all touchpoints, from packaging to digital marketing.



Brand Marketing Manager Key Responsibilities:

• Develop and implement comprehensive brand marketing strategies to drive consumer awareness, engagement, and loyalty
• Oversee the development and execution of packaging designs, ensuring brand consistency, shelf appeal, and compliance with industry standards. Collaborate with designers and agencies to bring packaging concepts to life
• Lead the execution of integrated marketing campaigns across digital, social, retail, and traditional media
• Work closely with product development teams to ensure new product launches align with brand positioning and consumer expectations
• Conduct research to analyze consumer behavior, market trends, and competitive landscapes to inform branding and packaging decisions
• Partner with sales, R&D, and creative teams to ensure brand consistency across all channels and product lines
• Monitor key brand and packaging performance metrics, using data-driven insights to optimize marketing strategies
• Oversee external partners, including creative agencies, packaging suppliers, and media agencies, to ensure high-quality execution of branding and marketing initiatives

Brand Marketing Manager Requirements:

• Bachelor's degree in Marketing, Design, Business, or a related field
• 5+ years of experience in brand management or marketing within the CPG industry
• Proven experience in packaging development, including design execution and collaboration with creative teams
• Strong understanding of consumer insights, market research, and digital marketing strategies
• Experience with retail and eCommerce marketing
• Excellent project management and creative problem-solving skills
• Ability to work in a fast-paced, cross-functional environment

Brand Marketing Manager Why Join Us?

• Play a key role in shaping the future of a well-established CPG brand.
• Bring your vision to life through innovative packaging, compelling storytelling, and dynamic marketing strategies.
• Work alongside a passionate team dedicated to creating high-quality consumer products.
• Take advantage of professional development opportunities and the potential for career advancement.
• Enjoy a competitive salary, comprehensive benefits package, and hybrid work flexibility.

If you're a passionate brand marketer with a keen eye for packaging and a drive for innovation, we'd love to hear from you. Apply today and help us bring our brand to the next level!

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.

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